Klout, is similar to Clout, but in an online sense.  It’s a measure of your influence in Social Networks.  Every time you create content or engage you influence others. The Klout Score uses data from social networks in order to measure:

  • True Reach: How many people you influence
  • Amplification: How much you influence them
  • Network Impact: The influence of your network

If you’re thinking about the ROI on Social Networking then you should probably do a baseline analysis of what your Klout Score is today.  Don’t worry if it’s a low number today. The only way is UP, and if you really put the effort in, then the Klout Score will Reflect that.