A number of clients have been asking me recently:

“Pete, what’s the best way to blog? Either I blog too much, or I run out of ideas and don’t blog at all. What should I do?”

I usually respond with suggestions, such as:

  • Make a “hit list” of the top 10 things you want to blog about.
  • Change the list daily and allow things to naturally rise up (or fall off) the list as their importance to you changes.
  • Blog (or schedule a blog) at a specific time on a specific day. Giving you a routine to work to helps.
  • Do some research. Check your favourite keywords using Google Alerts. If something is hot today, it may be a good opportunity to get your blog post on the trending list.

Well, this post from ContentMarketingInstitute.com, takes it a stage further. They recommend an Editorial Calendar, and even go fo far as to offer a downloadble template.¬† I’m not suggesting everyone needs to have such a formal approach, but if you’re lacking focus and can’t get to grips with how to start, then give this a try.